Learning from International Advertising Education Concept-Research and Discussion on Advertising Teaching Method in Chinese Universities and Colleges

摘要：

　　The teaching objective of advertising specialty is to inspire students creative thinking and to develop their ability to apply theoretical analysis and to solve practical problems.In recent years, teachers in advertising have achieved better results by adopting a wide range of methods.However, the application of multi-dimensional teaching still has a weak foundation in China and essays on applications of teaching methods in advertising specialty are rarely seen.This article is to analyze characteristics of multi-dimensional teaching through explaining the natures of different teaching methods, as a reference for teaching advertising theories and practices.

关键词： advertising teaching method advertising education advertising specialty

作者: Huang Meiqin

作者单位: College of Arts and Communications,Tongji University,Shanghai,China

会议类型: 国际会议

会议名称: The First International Symposium on Pedagogical Research(第一届教学法国际学术研讨会)

会议地点: 上海

会议语种:英文

页码: 249-252

在线出版日期: 2013-11-14（万方平台首次上网日期，不代表论文的发表时间）