The Marketing Strategy Research of Organic Grain in Northeast China from the Perspective of Government Regulation

摘要：

　　With the fast development of market economic today, the development of organic grain in China has a large potential market.The Northeast region as Chinas major grain-producing areas in the development of organic grain with favorable conditions, describes the process of development of organic grain marketing as well as its some existing problems.Then, on this basis and concluded from the perspective of government regulation, the article puts forward the proposal from three aspects of the industrial policy, the govemment financial policy and fiscal policy to promote the development of Northeast Chinas organic grain industry marketing strategy, target market positioning strategy, pricing strategy, distribution channel strategy, brand strategy and marketing communication strategy.

关键词： Northeast China Organic food Marketing strategy Government regulation

作者: SHANG Jie QIN Nian-ru CHEN Yao

作者单位: College of Economics,Heilongjiang University of Science and Technology,Harbin,P.R.China,150022 College of Economics and Management,Northeast Forestry University,Harbin,P.R.China,150040 Publishing Center,Northeast Agricultural University,Harbin,P.R.China,150030

会议类型: 国际会议

会议名称: 2013 International Conference on Public Administration (9th)(2013年第九届公共管理国际会议)

会议地点: 南非

会议语种:英文

页码: 471-477

在线出版日期: 2013-10-31（万方平台首次上网日期，不代表论文的发表时间）