Study on Methods of Improving the Government Image under Online Public Opinion Crisis

摘要：

　　Online public opinion crisis is a double-edged sword to government image.On one hand, it can be taken as an opportunity for the government to improve its own image; on the other hand, it makes government management more difficult, which may impact the government image.Government action is exposed to the magnifying lenses of online public opinion, making the government image meet unprecedented opportunities and challenges.While analyzing the opportunities and challenges the online public opinion crisis brings to government image, studying the reasons of the Chinese governments image damage under the online public opinion crisis and further exploring the methods of improving the government image under this background are of great importance to closing the relationship between the government and masses and improving the governments ruling ability.

关键词： Network times Online public opinion Government image Improving methods

作者: LI Tai-feng DING Meng-meng

作者单位: Library,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731 School of Political Science and Public Administration,University of Electronic Science and Technolog

会议类型: 国际会议

会议名称: 2013 International Conference on Public Administration (9th)(2013年第九届公共管理国际会议)

会议地点: 南非

会议语种:英文

页码: 592-597

在线出版日期: 2013-10-31（万方平台首次上网日期，不代表论文的发表时间）