An Exploration into the Development of New Media and Integration Brand Communication of Cultural Industries

摘要：

　　At present, in this era of BIG DATA, the digital new media have a good trend, of development.The cultural industry is one of the important points to change the mode of economic development to promote the economic restructuring of cities.In order to create good opportunities for the development of cultural industries, all levels of the government paid more attention to the construction of cultural industries.In the new media environment, Integration brand communication of cultural industry has a new mode.Based on the definition of new media and cultural industries, the author stated that the cultural industries brand is facing the situation of new media development and use Integrated Marketing theory, recommended the use of new media content and new forms of integration of cultural industry and gave some advices for building brands of cultural industries.Learn to building brands of cultural industries in different regions, in order to improve the effects of management in cultural industries.

关键词： New media Integrated marketing communication Cultural industries Integration brand communication Government

作者: AN Jia

作者单位: School of Literature and Media,Shijiazhuang University,Shijiazhuang,P.R.China,050035

会议类型: 国际会议

会议名称: 2013 International Conference on Public Administration (9th)(2013年第九届公共管理国际会议)

会议地点: 南非

会议语种:英文

页码: 683-687

在线出版日期: 2013-10-31（万方平台首次上网日期，不代表论文的发表时间）