The Case Study of Communication Strategy of the Micro-blog of Chinese Governmental Affairs-The Micro-blog Released by Shanghai
The micro-blog, one rapidly-developed type of mobile social media, has become popular in daily communication.Having caught up with the trend, the Chinese Government has actively established the micro-blog of governmental affairs in order to immediately publish the administrative information and establish good governmental reputation.The micro-blog is becoming a new platform of the public communication, delivering the services, establishing the good governmental reputations and encouraging people to participate in public affairs.In this paper, we studied the micro-blog of Released by Shanghai, which is run by the Shanghai city government and becomes the most influential micro-blog of Chinese government affairs.We analyzed the transmission, contents and the fans of the micro-blog, and in particular the characteristics of the top ten topics, in order to provide strategies for expanding the influence of governmental affairs micro-blogs.
Governmental affairs Communication The top ten Released by Shanghai
LIU Zhen ZHAN Xun
School of Political Science and Public Administration,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731
国际会议
2013 International Conference on Public Administration (9th)(2013年第九届公共管理国际会议)
南非
英文
721-727
2013-10-31（万方平台首次上网日期，不代表论文的发表时间）