Taking Lu Brocade for Example,Discusses the Industrialization of Intangible Cultural Heritage in order to Enhance Regional Soft Power
Intangible cultural heritage is a manifestation of the national outstanding historical and cultural, the carrier of the national spirit, and has obvious geographical characteristics.With the increasing levels of economic development, soft power have a more lasting penetration to the community and will be the main weapon for the competition of the comprehensive strength among competitors.In this paper, the authors use the qualitative analysis, literature reviews, case studies and other scientific methods, taking Lu Brocade for example, through the use of the scientific method of SWOT analysis to analyze the industrialization of intangible cultural heritage, n order to explore ways to enhance the regional soft power.
Intangible cultural heritage Industrialization SWOT analysis Regional soft power
JIANG Wenhua ZHANG Yanfang GUO Chunyan
School of management,University of Jinan,Jinan,250002,P.R.China
国际会议
The 3rd(2013) International Academic Seminar of SoftPower(第三届国际软实力学术研讨会)
济南
英文
213-217
2013-10-18（万方平台首次上网日期，不代表论文的发表时间）