The Association Studies about Chinas brand-building and Regional Soft Power
This article describes the meaning of the brand-building and regional soft power, and establishment the interrelated models, using relate data from world brand laboratory to our brand associated with regional soft power, has carried on the empirical analysis, found that Chinas brand construction and soft power there is room for improvement, and by contrast with developed countries, starting from the perspective of brand building, to our country regional soft power improve countermeasures and Suggestions are put forward.
Brand building Regional soft power Economic development
HE Weijun YUAN Liang TU Qin
College of Economics and Management,China Three Gorges University,443002 Shishou Beacon Hill offices ,Hubei Province ,P.R.China,434400
国际会议
The 3rd(2013) International Academic Seminar of SoftPower(第三届国际软实力学术研讨会)
济南
英文
239-245
2013-10-18（万方平台首次上网日期，不代表论文的发表时间）