Evaluation and Promotion for the Soft Power of Strategic Emerging in Industries

摘要：

　　As countries, regions, cities and enterprises, industries have soft power, which is significant to the overall strength and competitiveness of industries.The soft power of strategic emerging industries involve strategic planning, innovation and development, brand building, cultural influence, quality of talents, business and management, integrity and credibility as well as environmental planning.This paper proposes an effective evaluation model for the soft power of strategic emerging industries.Finally, this article asserts that in order to promote their soft power, industries need not only to attach equal importance to both soft and hard power, but also to pay special attention to plan, innovation, integration, enterprise culture, market regulation, institutional environment optimization as well as intellectual and ideological development.

关键词： Strategic emerging industries Soft power Index system Evaluation model

作者: LIU Tie WANG Jiuyun

作者单位: School of Management,Harbin Institute of Technology,P.R.China,150001

会议类型: 国际会议

会议名称: The 3rd(2013) International Academic Seminar of SoftPower(第三届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 340-345

在线出版日期: 2013-10-18（万方平台首次上网日期，不代表论文的发表时间）