The Research on Soft Power Construction in Textile Industry Based on Brand Culture

摘要：

　　Brand culture is the way customers think of you.If your brand can be reputed as a bargain by your consumers, they will advocate it, and the vitality of your brand will be tenacious.Brand culture, as the product of the relationship between production and consumption, is the soul of your products.It depends on the production quality as well as peoples pursuance on material and cultural consumption.Brand culture is the significant symbol of textile industrys progress and prosperity, and its also the direct expression of soft power in textile industry.

关键词： Soft power Brand culture Textile Industry

作者: CHEN Yetong ZHOU Haonan

作者单位: School of Economics,University of Jinan,P.R.China,250002 School of Economics,Ocean University of China,P.R.China,266100

会议类型: 国际会议

会议名称: The 3rd(2013) International Academic Seminar of SoftPower(第三届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 346-348

在线出版日期: 2013-10-18（万方平台首次上网日期，不代表论文的发表时间）