A Grey Clustering Evaluation Applied to Measure Soft Power in Green Coal Mining Enterprise

摘要：

　　Firstly, on the basis of the definition of green coal enterprise and enterprise soft power, this paper set up the model of coal enterprise including enterprise culture of green, green innovation and green enterprise management.Secondly, using the gray clustering evaluation method to green objective quantitative evaluation model of green coal enterprise soft power respectively to carry on the empirical study and the results of grey clustering assessment as Lu an for example.Finally, summarizes and analysis the evaluation results, and puts forward the corresponding suggestions.

关键词： Green development enterprise Soft power Gray clustering analysis Evaluation model

作者: HUO Junyang LI Shijin

作者单位: College of Management,Liaoning Technical University,Huoludao,P.R.China

会议类型: 国际会议

会议名称: The 3rd(2013) International Academic Seminar of SoftPower(第三届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 358-364

在线出版日期: 2013-10-18（万方平台首次上网日期，不代表论文的发表时间）