Research Review on Regional Brand Based on Industrial Cluster

摘要：

　　The development of industrial cluster could give help to accelerate the spread of regional brand and to give benefit of maintaining it.On the contrary, building regional brand will promote the whole image of the cluster, comparing with single corporation brand, which has smaller risk coefficient, higher value, and more sustainable brand effect.Therefore, clarifying the relationship between the two has meaningful significance of developing industrial cluster and building regional brand.Meanwhile, it would show some references and clues for other scholars to do further research.

关键词： Industrial cluster Regional brand Interaction research Research review

作者: ZHANG Shuping

作者单位: Economic and management department,Ankang University,P.R.China725000

会议类型: 国际会议

会议名称: The 3rd(2013) International Academic Seminar of SoftPower(第三届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 400-407

在线出版日期: 2013-10-18（万方平台首次上网日期，不代表论文的发表时间）