Study the Mechanism of Soft and Hard Power Based on College Students Employment
Based on HR managers estimating data about college students soft and hard power from 200 high-tech companies in Shanghai, the article studied the soft and hard power of college students and how do they affect the employment.In this paper, we got the details about students soft and hard power through the related analysis as follows: The elements of Soft power contains students personal qualities, personal ability, influence and the hard power contains university rankings, all kinds of certificates and the major they selected.Study found that college students soft and hard power factors have significant positive influence on employment.The inadequacies of this article are mainly in the following areas: On one hand, the sample is small; On the other hand, the data is from single area shanghai; Last but not the least important, to study students soft and hard power only from the employers position.So in the future, when we study university students employment about soft and hard power should begin from the two dimensions with the employer and employees, to test the interaction effects.
College students Soft power Hard power Employment
JI Chengjan JIANG Jiantao CHEN Wei
School of Business Administration,Liaoning Technology University,P.R.China Liaoning Technology University,P.R.China
国际会议
The 3rd(2013) International Academic Seminar of SoftPower(第三届国际软实力学术研讨会)
济南
英文
478-482
2013-10-18（万方平台首次上网日期，不代表论文的发表时间）