Analysis of the Enterprises Soft Power and Its Key Factors

摘要：

　　The enterprises soft power is an important part of the enterprises core competitiveness, and its role in the enterprises development is more and more important.The enterprises innovation capability is the growth factor of its soft power, and a key factor to affect its formation.Based on a full analysis of the connotation and denotation of the soft power, the factors that affect the formation of the enterprises soft power are systematically studied, the DEA method is used to evaluate the efficiency of the key factors, and the main problems during the formation of the enterprises soft power is identified in order to provide the basis for the enterprises to cultivate the soft power.

关键词： Soft power Innovation capability Efficiency evaluation

作者: GUO Xianying

作者单位: School of Management,University of Jinan,Jinan,Shandong Province,P.R.China,250022

会议类型: 国际会议

会议名称: The 3rd(2013) International Academic Seminar of SoftPower(第三届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 609-612

在线出版日期: 2013-10-18（万方平台首次上网日期，不代表论文的发表时间）