The Consumer Behavior and Potential Market for Customized Shoes in Hong Kong

摘要：

　　In tiiis study,a survey to investigate the shopping behavior and the interest in customized shoes was conducted using 156 participants.Their preference towards shoes,general shopping habits and interest towards customized shoes were compared in several aspects including gender and education level.It was found tiiat in Hong Kong,consumers put more emphases on design and quality of the shoes instead of comfort.They are brand-aware and are willing to pay more for goods witii a brand rather tiian witiiout brand.Women are more interested in the idea of customized shoes compared to men.The result of tiiis study serves as a reference for market positioning for footwear producers.

关键词： Footwear Customized shoes Consumer behavior Potential market

作者: Xiao Ma Yin-San Chau Yi-Fan Zhang Luximon Ameersing

作者单位: Institute of Textiles and Clothing,The Hong Kong Polytechnic University,Hung Hom,Hong Kong

会议类型: 国际会议

会议名称: 第六届纺织生物工程及信息国际会议(The 6th Textile Bioengineering and Informatics Symposium )(TBIS2013)

会议地点: 西安

会议语种:英文

页码: 455-462

在线出版日期: 2013-09-26（万方平台首次上网日期，不代表论文的发表时间）