Exploration and Research on the Establishment of a Clothing Display Management System

摘要：

　　Currently,many enterprise managers regard display work as a completely technical job.Yet,with tiie development of enterprises,display is no longer only a technical job,but also involves management work and acts as an important link in the business operation of brands.Facing with tens of hundreds,or even tiiousands of stores when tiiey selling clothing,the display management has become one of the important factors of tiie brand visual merchandising.Facing with various problems existing in clothing display at present,this paper will start from ways and features of clotiiing display to explore methods of clothing display management in order to have some positive impacts on tiie establishment of a perfect clothing display management and tiie sustainable development of clothing display.

关键词： Display management Visual marketing Clothing Sustainability

作者: Zhong-Le Wang Bao-Hua Tian Jing-Yan Li

作者单位: Xian Polytechnic University,Jinhua south road,Xian,Shaanxi,710048,China

会议类型: 国际会议

会议名称: 第六届纺织生物工程及信息国际会议(The 6th Textile Bioengineering and Informatics Symposium )(TBIS2013)

会议地点: 西安

会议语种:英文

页码: 865-870

在线出版日期: 2013-09-26（万方平台首次上网日期，不代表论文的发表时间）