A Buying Behavior Survey on Sports Trousers of Young Men in Northwest China

摘要：

　　There is scarce study on sports trousers survey currently in China.This paper aims to study sports trousers buying behavior of young men.Based on 155 questionnaires,Frequency statistics and correlation analysis was taken from six factors.From the analysis,we get the result that young mens favorite purchase places,major concerned factors,acceptable price,purchase frequency,sports trousers local details structure and pocket design preferences.This paper will provide a scientific research reference for apparel enterprises to understand young men sports trousers consumption behavior,and design sports trousers according to their needs.

关键词： Young men Sports trousers Buying behavior

作者: Man-Yu Li Jie Zhou Xing-Yan Wei

作者单位: Apparel and Art Design College Xian Polytechnic University,Xian,Shaanxi,China

会议类型: 国际会议

会议名称: 第六届纺织生物工程及信息国际会议(The 6th Textile Bioengineering and Informatics Symposium )(TBIS2013)

会议地点: 西安

会议语种:英文

页码: 921-928

在线出版日期: 2013-09-26（万方平台首次上网日期，不代表论文的发表时间）