Research on Consumers Demand for Apparel and Clothing Satisfaction of Aged Women in Yulin

摘要：

　　The aged womens apparel demand and satisfaction of existing clothing was surveyed.SPSS statistical analysis software was used to the investigated data.The analysis of tiie results show tiiat as the population of aged people who seeks to enjoy tiie quality of life increases,aged people are more aware of aesthetics,recreationation,healtii and the desire for consumption.The apparel demands of aged women have changed.Traditionally,tiiey wore clotiies to keep warm;now,tiiey pursue tiie quality,fashion of clothes and pay attention to environmental protection and healtii.This paper provides reference for businesses to actively explore and nurture the middle-aged clotiiing market and inproviding better services for tiie elderly.

关键词： Aged women Clothing Demand Degree of satisfaction

作者: Wei-Na Bai Hong Xiao

作者单位: School of Fashion & Art Design,Xian Polytechnic University 19 Jinhua South Road,Xian,Shaanxi,710048,P.R. China

会议类型: 国际会议

会议名称: 第六届纺织生物工程及信息国际会议(The 6th Textile Bioengineering and Informatics Symposium )(TBIS2013)

会议地点: 西安

会议语种:英文

页码: 1244-1251

在线出版日期: 2013-09-26（万方平台首次上网日期，不代表论文的发表时间）