Research on Garment Products Launch Strategy

摘要：

　　Garment product launch strategy is a strategy used by a clothing retail enterprise to launch a reasonable amount of clothes at tiie right time to fulfill the market demand as well as achieve their own sales target and effectively control its inventory.It is usually made according to the marketing mix strategy and clothing product sales trends.This paper has reviewed the general theory of product launch;defined product mix,launch season and launch time in garment product launch strategy combining witii tiie characteristics of clothing market.It has analyzed the implementation process of product launch strategy with special reference to overall planning,regional planning,circulation week,distribution costs,and implementation of product launch plan.Finally it has analyzed the evaluation of product launch strategy from tiie aspects of product check,launch ratio check,circulation week control and product back to tiie storage.

关键词： Product Launch SKU Standard Three-Period Products

作者: Xiao-Hong Liu

作者单位: Huizhou University,Yanda road 46,Huizhou,Guangdong,516007,China

会议类型: 国际会议

会议名称: 第六届纺织生物工程及信息国际会议(The 6th Textile Bioengineering and Informatics Symposium )(TBIS2013)

会议地点: 西安

会议语种:英文

页码: 1312-1318

在线出版日期: 2013-09-26（万方平台首次上网日期，不代表论文的发表时间）