Clothing Consumption Psychology Analysis based on the Popular Language of“80s

摘要：

　　The 80s means to the people born between 1980 and 1990.This paper analysis tiie 80s lifestyle by their popular phrase,generalize tiie group characteristics and its influence of consumption.Finally we find the 80s comsumer psychology characteristics to guide the clotiiing enterprises.

关键词： The generation 80s Popular language Group characteristics Life position Apparel consumption behavior.

作者: Xiao-Qiong Wu

作者单位: Apparel and Art Design College Xian Polytechnic University,Xian,China

会议类型: 国际会议

会议名称: 第六届纺织生物工程及信息国际会议(The 6th Textile Bioengineering and Informatics Symposium )(TBIS2013)

会议地点: 西安

会议语种:英文

页码: 1319-1324

在线出版日期: 2013-09-26（万方平台首次上网日期，不代表论文的发表时间）