The Application of Color Psychological Effect on Fashion Design
Due to fast-paced society and fierce competition, more and more attentions are paid to consumers way of life and their psychological needs in fashion design.Color, a major element of fashion design, is a certain psychological feeling stimulated from vision, a combination of perception and ration.It should be designed and applied from the aspect of color psychology.Based on the cases and survey, this study aims to explore the application of psychological effect of color in fashion design.Fashion designers should consider the fashion color, focus on consumers preference for color, shade, style, patterns and the psychological effect, meet psychological needs of the target and potential consumers, and express psychological suggestion effect of color.Designers should also develop products at the level of matter and spirit, select fashion color to consumers mind, and finally apply color psychological effect in fashion planning and designing, products developing and marketing.The results of this study may play a guiding role in the strategy of modem fashion design.
Color Psychological Effect Fashion Design The Application
Jian-Feng Zhang
Zhejiang Textile & Fashion College,495 Fenghua Road,Jiangbei District,Ningbo,Zhejiang,315211,China
国际会议
苏州
英文
474-478
2013-09-09（万方平台首次上网日期，不代表论文的发表时间）