Research on Chinese Fashion Luxury Goods Markets and Consumer Groups

摘要：

　　With the upward climbing of the Chinese fashion luxury goods market for about 30 years, China have become one of the worlds biggest markets.This situation makes the research on the Chinese fashion luxury goods markets and consumer groups instructive.In this paper, the formation and development of Chinese luxury goods market were represented and analyzed.By using the methods of internet questionnaires and depth interview the consumer groups segmentation of Chinese fashion luxury goods were researched, 10 groups were got and their respective expectation elements of fashion luxury goods were researched and obtained.Some suggestions were given as reference to the design and marketing promotion of fashion luxury goods in China.

关键词： Fashion Luxury goods Consumer groups Luxruy Brand

作者: Hong Lu Yan Chen Zhe Zheng

作者单位: Key Laboratory of Clothing Design &Technology,Ministry of Education,Fashion Institute of Donghua Uni National Engineering Laboratory for Modern Silk,College of Textile and Clothing Engineering,Soochow College of Fashion,Zhejiang Sci-Tech University,Hangzhou,310018,P.R.China

会议类型: 国际会议

会议名称: The 8th China International Silk Conference (ISC2013)、The 4th Asian Protective Clothing Conference(APCC2013)and Eco-Friendly Textile Dyeing and Finishing Conference( 第八届中国国际丝绸会议、第四届亚洲防护服会议暨环保纺织染整会议)

会议地点: 苏州

会议语种:英文

页码: 488-491

在线出版日期: 2013-09-09（万方平台首次上网日期，不代表论文的发表时间）