Strategies and Marketing Situation on Agricultural products in Western China--Based on Coffee beans in Yunnan

摘要：

　　In 2012, the sale of coffee bean was not very good in Yunnan of China.The purchase price has been declining, and there have been poor sales in some places.The main reasons are expanding of planting area, reduced quality of coffee beans, inadequate processing, and inaccurate market expectation of growers and so on.For coffee beans industry in Yunnan, we should optimize planting layout, control proper planting area, and make efforts to improve the quality of coffee beans.In addition, we can develop deep processing industries, strengthen international cooperation, and expand sales channels.

关键词： Yunnan coffee beans unsalable planting area quality strategies

作者: Jiyan XU

作者单位: College of Mathematics and Information,China West Normal University,Nanchong Sichuan,China

会议类型: 国际会议

会议名称: 2013 2nd International Conference on Science and Social Research (2013年第二届科学与社会研究国际会议)(ICSSR2013)

会议地点: 北京

会议语种:英文

页码: 18-21

在线出版日期: 2013-07-13（万方平台首次上网日期，不代表论文的发表时间）