Agricultural Marketing Issues and Strategies in Western China

摘要：

　　Agricultural products in Western China are rich and various, the quality is very.good, but not all agricultural products sell very well in market, some products have encountered marketing problems.Such as slow-moving, volatile price movements, lack of awareness on brand marketing and so on.To solve these problems, we should make agricultural mode transition to modern intensive and large-scale agriculture, reduce circulation and use brand marketing strategy, so as to promote the sales of agricultural products in western.

关键词： Western China agricultural products unmarketable price volatility brand marketing strategies

作者: Jiyan XU

作者单位: College of Mathematics and Information,China West Normal University,Nanchong Sichuan,China

会议类型: 国际会议

会议名称: 2013 2nd International Conference on Science and Social Research (2013年第二届科学与社会研究国际会议)(ICSSR2013)

会议地点: 北京

会议语种:英文

页码: 431-433

在线出版日期: 2013-07-13（万方平台首次上网日期，不代表论文的发表时间）