On Credit of Group-Buying Websites and the Countermeasures

摘要：

　　As a new way to shop, group-buying is popular among younger consumers with its cheap, new forms and convenience.However group buying not only brings benefits, it also brings many problems, such as poor credit, after-sales service problem and low barriers to entry, which plagued the website development.It is time to solve credit issues of bulk purchasing in website.This paper aims to group-buying website, analyzing the credit problem.Finally, we propose strategy, including credit evaluation, after-sales service, laws and regulations, etc.

关键词： Bulk Purchasing Credit Website Strategy

作者: Xiaojun Wang Jing Kang Min Zhou

作者单位: School of Economic and management Changchun University of Science and Technology Changchun,China

会议类型: 国际会议

会议名称: 2013 2nd International Conference on Science and Social Research (2013年第二届科学与社会研究国际会议)(ICSSR2013)

会议地点: 北京

会议语种:英文

页码: 502-505

在线出版日期: 2013-07-13（万方平台首次上网日期，不代表论文的发表时间）