Implementation of Logistics enterprisesBrand Competition Strategy in China

摘要：

　　In the process of economic globalization, logistics enterprises in China find it importance to brand competition and brand integration for improving their competitiveness.A company cannot gain solid position in market competition, without making brand core value, designing a series of strategy and carry out.This study analyzes the present situation of logistics enterprises in China, offers a proposal about how to bring the brand strategy into effect.

关键词： brand competition present situation analysis strategy selection

作者: CHEN Ping KUANG Mo

作者单位: CHEN Ping,Foshan Polytechnic,Foshan 528137,PRC KUANG Mo,Business School of Guangzhou University,Guangzhou510006,PRC

会议类型: 国际会议

会议名称: 2013 2nd International Conference on Science and Social Research (2013年第二届科学与社会研究国际会议)(ICSSR2013)

会议地点: 北京

会议语种:英文

页码: 592-597

在线出版日期: 2013-07-13（万方平台首次上网日期，不代表论文的发表时间）