Associative Meaning in Social and Cultural Context

摘要：

　　This paper discusses the associative meaning in social and cultural context.It introduces the seven types of meaning and its definition on associative meaning put forward by Leech.Associative meaning is highly characterized by culture and influenced greatly by society.Words sharing the same meaning may have their respective associative meaning in different social context, and produce different communicative effect.Therefore, exploring the associative meaning is helpful in cross-culture communication.

关键词： Associative Meaning Social and Cultural Context Communicative Effect

作者: Chunhua Mao

作者单位: Hunan Vocational College of Commerce,Changsha,410205,China

会议类型: 国际会议

会议名称: 2013 2nd International Conference on Science and Social Research (2013年第二届科学与社会研究国际会议)(ICSSR2013)

会议地点: 北京

会议语种:英文

页码: 614-617

在线出版日期: 2013-07-13（万方平台首次上网日期，不代表论文的发表时间）