Usability Evaluation of Packaging Design Based on Eye Movement Experiment

摘要：

　　With the fast development of packaging design, the usability evaluation has been paid much attention to.On the other hand, with the popularity of the eye movement experiment, the evaluation method based on experimental data has been introduced into the usability evaluation system.This paper, taking the packaging of MG mask as the target, evaluates the design usability by eye movement experiment in terms of packaging-opening and shelf display.The results indicate that customers accepted the packaging design.The opening of the first-layer packaging was time-consuming, however, and the inner packaging needed to improve.Finally, some suggestions are presented for the betterment of the packaging design.

关键词： Usability evaluation Packaging design Eye movement experiment

作者: Weijun Zhao Linyan Zheng Tian Wang

作者单位: School of Packaging Design & Art,Hunan University of Technology,Zhuzhou,Hunan,412007,China

会议类型: 国际会议

会议名称: 2013 2nd International Conference on Science and Social Research (2013年第二届科学与社会研究国际会议)(ICSSR2013)

会议地点: 北京

会议语种:英文

页码: 626-629

在线出版日期: 2013-07-13（万方平台首次上网日期，不代表论文的发表时间）