Management of Location-Based Services Innovation:Insights from Consumers

摘要：

　　- In this project,we examine the effects of three individual-level factors – consumption values,privacy concerns,and subjective norms - on consumers’ intention to adopt location-based services (LBS) on their mobile phones.A research model was created based on the Theory of Consumption Values,and tested by survey data from potential adopters.Structural equation modeling was conducted using SmartPLS.We found that consumption values positively whereas privacy concerns negatively influenced intention to adopt LBS; subjective norms were found not to impact intention.In addition,consumer intention to spread positive word-of-mouth about LBS was studied as another outcome measure.Both consumption values and subjective norms positively affected the measure,whereas privacy concerns did not.Managerial implications and theoretical contributions of the project are discussed.

关键词： Adoption Consumption Values Innovation Location-Based Services (LBS) Privacy Concerns

作者: Jing Zhang En Mao

作者单位: Department of Marketing and Decision Sciences, College of Business, San Jose State University, San J Department of Accounting, Information Systems, and Finance, College of Business Administration, Nich

会议类型: 国际会议

会议名称: 2013苏州-硅谷-北京国际创新论坛

会议地点: 苏州

会议语种:英文

页码: 164-168

在线出版日期: 2013-07-08（万方平台首次上网日期，不代表论文的发表时间）