A Case Study on the Chinese Way of Innovation
In this paper,we have used an in-depth case study of BYD to help understand the Chinese way of innovation.BYD has shown a profound understanding of local culture and market.The case analysis suggests that BYD has innovatively utilized its strategic resources and have come up with new way of production.It is also innovative in exploring its partnership networks such as adoption of a vertical integration strategy to meet the demand of ODMs.Implications for MNCs and diasporas are given at last.
Chinese Way of Innovation BYD Case
Xiaohong Quan Jihong Sanderson
Lucas Graduate School of Business, San Jose State University, San Jose, USA
国际会议
苏州
英文
361-364
2013-07-08（万方平台首次上网日期，不代表论文的发表时间）