Some thoughts on sports brands-a case study of Decathlon

摘要：

　　With the shrinking of traditional sports brands, new ways have to be considered for a large number of sports brand home and abroad.The factors which make Decathlon to rapidly enter into Chinese market are analyzed and discussed.The development direction to outdoor market, fashionable style and functional products are described.

关键词： sports brand outdoor market fashion functional introduction

作者: Yi Ge

作者单位: Shanghai Textile Research Institute, Shanghai, 200082, China;Donghua University, Shanghai, 200051, China

会议类型: 国际会议

会议名称: 2013 Annual Shanghai Graduate Student Academic Innovation Forum of Fashion and Textile,The Seventh International Innovation Forum of Textile & Clothing(2013上海纺织服装创意创新研究生学术论坛暨第七届纺织服装创新国际论坛)

会议地点: 上海

会议语种:英文

页码: 48-50

在线出版日期: 2013-07-05（万方平台首次上网日期，不代表论文的发表时间）