Influencing factors research of textile and garment industry cluster brand

摘要：

　　In this paper, textile and garment industry cluster brand influencing factors was researched.Based brand theory, focused on the research of factors that affected the development of the cluster brand.The Amos was used to build a structural equation model of factors and then obtained results of the relationship between the factors of the development of the textile and garment industry cluster brand.The study would have an important role in theory and practice of promoting the quantitative research of industrial cluster brand theory and guiding the practice of developing industrial cluster.

关键词： textile and garment industrial cluster cluster brand factors research

作者: Shi-Long Jiang Shou-Zhong Hu

作者单位: Shanghai University of Engineering Science, Shanghai, 201620, China

会议类型: 国际会议

会议名称: 2013 Annual Shanghai Graduate Student Academic Innovation Forum of Fashion and Textile,The Seventh International Innovation Forum of Textile & Clothing(2013上海纺织服装创意创新研究生学术论坛暨第七届纺织服装创新国际论坛)

会议地点: 上海

会议语种:英文

页码: 65-68

在线出版日期: 2013-07-05（万方平台首次上网日期，不代表论文的发表时间）