Factors analysis and model research of custom garment pricing

摘要：

　　Relying on the digital clothing e-commerce design platform, discussed and designed custom clothing prices in the e-commerce environment.In this paper, digital clothing platform customized pricing theory is discussed under the e-commerce environment.With the digital clothing custom platform characteristics, factors that affect online custom clothing prices are discussed.Then we proposed theoretical model of online clothing retail custom pricing and designed the survey questionnaire conducted a survey of consumers and producers.By means of factor analysis and structural equation analysis, we discussed online clothing customized pricing factors and online clothing customized computational pricing model.The model in the digital fashion design and application prospects of e-commerce-based custom systems were discussed.

关键词： garment e-retail customize pricing factors

作者: Shuai-Tong Liang Shou-Zhong Hu

作者单位: Shanghai University of Engineering Science, Shanghai, 201620, China

会议类型: 国际会议

会议名称: 2013 Annual Shanghai Graduate Student Academic Innovation Forum of Fashion and Textile,The Seventh International Innovation Forum of Textile & Clothing(2013上海纺织服装创意创新研究生学术论坛暨第七届纺织服装创新国际论坛)

会议地点: 上海

会议语种:英文

页码: 69-73

在线出版日期: 2013-07-05（万方平台首次上网日期，不代表论文的发表时间）