How does market orientation affect product innovation in Chinas manufacturing industry:The contingent value of dynamic capabilities

摘要：

　　We conceptualize and empirically test a mode that links different types of market orientation and product innovation, moderating by dynamic capabilities.Survey responses from Chinas manufacturing industry firms indicate that niche market orientation is more strongly positively related with product innovation than is mass market orientation.Meanwhile firms with high levels of dynamic capabilities better effects two types of market orientation and product innovation.The results have significant implications for firm strategies to facilitate product innovations and achieve competitive advantages.

关键词： Market orientation Dynamic capabilities Product innovation Manufacturing industry

作者: Jing liu Jingqin Su

作者单位: Academic Department of Management and Economics Dalian University of Technology,Dalian,China

会议类型: 国际会议

会议名称: 2013 International Conference on Education Technology and Management Science(ICETMS2013)2013年教育技术与管理科学国际会议

会议地点: 南京

会议语种:英文

页码: 165-169

在线出版日期: 2013-06-08（万方平台首次上网日期，不代表论文的发表时间）