The Construction of Marketing Specialty Practice Teaching System Based on School-enterprise Cooperation
Marketing is an applied and practical major, but the professional practice ability of graduates in reality is generally not well, and this situation is mainly due to weak practice teaching.The practice teaching content, places and organizers of marketing specialty are restrictive factors of the cultivation of students practical ability.With the enterprise resources, cultivating the students practice ability by school-enterprise cooperation is an effective way to solve the problem.Marketing practice teaching system based on school-enterprise cooperation discusses on the content of practice teaching, organizers, evaluation methods and teaching materials etc.Finally we propose the related guarantee measures in the process of implementation.
school-enterprisecooperation marketingspecialty practice teaching system
SHAO Aihua
School of Economics and Management Shangdong womens college Jinan,China
国际会议
南京
英文
926-929
2013-06-08（万方平台首次上网日期，不代表论文的发表时间）