Mobile Terminal Management Strategies based on Supply Chain

摘要：

　　We analyze four principal parts of terminal manufacturers-telecom operators-sales channels-consumers based on the experience of the end-product from the flow from terminal manufacturers to consumers.As for the four principal parts that end-products must passed through from production to sales, we do researches on three aspects which include mobile terminal acquisition, channel management and mobile terminal marketing.Specific to the strong correlation between terminals and telecom operators business for the 3G/4G era, corresponding management strategies are provided based on summarizing the experiences and characteristics of foreign and domestic telecom operators 3G business development process.

关键词： mobile terminal acquisition channel management mobile terminal marketing

作者: Wang Xiaochen Chen Xu

作者单位: School of Management and Economics,University of Electronic Science and Technology of China,Sichuan,610054,China

会议类型: 国际会议

会议名称: 2013 International Conference on Education Technology and Management Science(ICETMS2013)2013年教育技术与管理科学国际会议

会议地点: 南京

会议语种:英文

页码: 1068-1071

在线出版日期: 2013-06-08（万方平台首次上网日期，不代表论文的发表时间）