Teaching Reform and Curriculum Recommendations to the Course 〈Consumer Psychology〉 in Application-oriented Universities

摘要：

　　This paper displays the current problems on 〈consumer psychology〉 course teaching, and through a thorough analysis on these problems, summed up a teaching reform and curriculum recommendations that fitted to the application-oriented universities.Aiming at the unreasonable existing problem, put forward new proposals.In order to achieve a better teaching effect.

关键词： application-oriented universities consumer psychology teaching reform curriculum recommendations

作者: Fan Yang

作者单位: Dept.Management Institute of Information Technology of Guilin University Electronic Technology Guilin,P.R.China

会议类型: 国际会议

会议名称: 2013 International Conference on Education Technology and Management Science(ICETMS2013)2013年教育技术与管理科学国际会议

会议地点: 南京

会议语种:英文

页码: 1221-1223

在线出版日期: 2013-06-08（万方平台首次上网日期，不代表论文的发表时间）