Capability-oriented Point of Purchase Advertising Teaching Reform Research
Point of Purchase Advertising in recent ten or twenty years is inseparable from the popularity of the supermarkets, however, the growing competition between the supermarkets is better improved the development of Point of Purchase Advertising.Facing to the rich assortment products in the supermarket, how can the customers choose the favorite goods rapidly? Point of Purchase Advertising will bear the responsibility of guide and salesman, thus the consumers welcome it.So, the key of Point of Purchase Advertising design is whether to express the information briefly, what the graceful aspect is, how to present full of touching appeal.The designer must focus on the study of each stores characteristic, goods property and the customers consumption psychology in order to have a definite object to show the most attracted advertising information for the customers.Regarding to the Point of Purchase Advertising teaching, its more important to make students grasp three aspects that are research ability, planning ability and design ability, in order that the advertising teaching can be better adaptable for the design and improvement of Point of Purchase advertising.
Point of Purchase Advertising Teaching Reform Planning Ability Research Ability Design Ability
Wang Ruili
Journalism and Communication Institute Shanghai JianQiao University Shanghai,China
国际会议
南京
英文
1424-1426
2013-06-08（万方平台首次上网日期，不代表论文的发表时间）