The Integration of the AHP and Grey theory for the investment risk in franchisee
The servicing industry is more prosperous than others recently, how to alternate a chain store corporation to invest or operate is an important subject today.For the risk reducible and adding more opportunities to profit, the investors should collect some information (such as competition, potential...) of the industry by some rules before to join them.Therefore, it is expected to use the method of the Grey Analytic Hierarchical Process to estimate the competition about the chain store corporation for supporting investors more opportunities to profit in this paper.
AHP Grey theory Franchise
Tien-Kuei Yu (Tatsuyuki Nezu)
Department of Opto-Electronic Engineering,National Dong Hwa University No.1,Sec.2,Da Hsueh Rd,Shou-Feng,Hualien,97401,Taiwan R.O.C.
国际会议
2012 China Functional Materials Technology and Industry Forum(2012中国功能材料科技与产业高层论坛)(CFMTIF2012)
昆明
英文
762-767
2012-11-09（万方平台首次上网日期，不代表论文的发表时间）