A review of brand experience

摘要：

　　Brand experience is a kind of interacting and experiencing between brand and consumers which is internal,subjective and personalized.Many scholars have been studying on the conception and dimension of brand experience.However,there is still lack of strong empirical studies and effective measuring tools.This study collects the researches about the conception and dimension of brand experience by literature reviewing.Based on the previous studies,the author presents a new view on dimension construct of brand experience.Also,this study indicates the research focused on brand experience in future study.

关键词： Brand Experience Dimension Construct Consumer Experience

作者: SONG Mingyuan XIAO Hongjun

作者单位: School of Management,Dalian University of Technology,Dalian,China,116024

会议类型: 国际会议

会议名称: the 5th (2013)International Conference on Financial Risk and Corporate Finance Management(第五届(2013)金融风险与公司金融国际研讨会)

会议地点: 大连

会议语种:英文

页码: 36-39

在线出版日期: 2013-06-29（万方平台首次上网日期，不代表论文的发表时间）