A Study on the Run-in Process of Sustainable Innovational Corporate Culture in Research Joint Ventures

摘要：

　　RJVs is a new type of joint competition mode which gathering enterprise will be the mainstay and innovation will be the purpose.RJVs require each joint enterprise to deal with the relationship between cooperation and internal operation.The run-in process of corporate culture is the powerful soft weapon to motivate the internal corporation of RJVs.Based on the knowledge of the levels of corporate culture.This article puts forward a culture run-in process model.The process is divided into culture recognition,running in,running state evaluation,implement and so on.Proceeding in an orderly way and step by step,the whole process runs through the RJVs cooperation.

关键词： RJVs Innovation Corporate Culture Run-in

作者: WANG Jing WU Bo YAN Shuai

作者单位: Business School,Hohai University,Nanjing,China,211100

会议类型: 国际会议

会议名称: the 5th (2013)International Conference on Financial Risk and Corporate Finance Management(第五届(2013)金融风险与公司金融国际研讨会)

会议地点: 大连

会议语种:英文

页码: 74-79

在线出版日期: 2013-06-29（万方平台首次上网日期，不代表论文的发表时间）