Evaluation of Customer Value Contribution for Commercial Banks and Customer Classification Research
On the basis of examining existing customer value evaluation model,this paper took the enterprise-class customers of commercial banks as the research object.The paper established customers’ contribution evaluation index system for banks’ performance and put forward the customer value evaluation model.As to customer consumption behaviors and their properties,the paper used data mining and analysis.Also it elaborated evaluation methods and processes in details,used the fuzzy C-means clustering method to classify customers,and explored the banks marketing strategy of every type of customers,in the purpose of keeping valuable customers and improving the customer hierarchy.
small and medium-sized commercial banks customer value evaluation index system clustering analysis
LV Liang MA Ying
Faculty of Management and Economics,Dalian University of Technology,Dalian,China,116024;Postdoctoral Postdoctoral Workstation of Dalian Bank,Dalian,China,116001
国际会议
大连
英文
263-269
2013-06-29（万方平台首次上网日期，不代表论文的发表时间）