Mushrooms, A Healthy Business-Chances and Challenges

摘要：

　　Success of the mushroom industry in the coming years will depend strongly on transforming mushrooms from cash crop to superfood.Based on present knowledge,chances are that mushroom health foods and supplements can be developed that have a positive appeal to the informed consumer.As the average consumer is not ready yet for functional foods,a push type approach is needed to spread the message,preferably through learned intermediates.A challenge can be found in the demographic changes in our ageing society that undoubtedly lead to large increases of costs of long term care.Physical exercise and use of balanced food are necessary to prevent frailty and age related disease.Mushrooms and mushroom derived food supplements could play a positive role in preventive programs.Comprehensive research is a challenge but is required to succeed.

关键词： ageing health marketing mushrooms preventive medicine superfood supplements

作者: L.J.L.D.VAN GRIENSVEN

作者单位: Director of Mushroom Experimental Station, Horst, and Professor of Applied Mycology, Radboud University, Nijmegen;Plant Research International, Wageningen University and Research Centre.POB 16, 6700AA Wageningen, The Netherlands

会议类型: 国际会议

会议名称: The 7th International Medicinal Mushroom Congerence(第七届国际药用菌大会(IMMC7)

会议地点: 北京

会议语种:英文

页码: 798-810

在线出版日期: 2013-08-26（万方平台首次上网日期，不代表论文的发表时间）