The impact of the negative online reviews on consumers purchase intention:Based on the dimension of product information
This paper introduces the impact of negative online reviews on consumers purchase intention from the dimension of the product information,namely tangible dimension and intangible dimension.By using the experimental method,this study analyzes the impact of product information,dimension of negative online reviews on purchase intention and the moderating role of product type.Results suggest that (1) the product information dimension of the negative online reviews has a significant effect on purchase intention,but (2)product type has no significant moderating effect between them.
online negative reviews product information dimension product type
Xinyan Liu Jing Qiu
School of Business Administration, Zhongnan University of Economics and Law, China
国际会议
The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)
武汉
英文
120-127
2013-05-25(万方平台首次上网日期,不代表论文的发表时间)