The Effect of Perceived Risks on Users Intention to Adopt Location Based Service
With the development of 3G and a growing scale of mobile terminal holder,location based service (LBS) has the very broad market prospect.But now whether from the perspective of the cognitive degree or market scale,the application status of location based service are not satisfactory.At present,researches mostly stagnate in technical level,and less on consumers behavior.In this paper,we establish the research model of consumers intention to use location based service from the angle of perceived risks and apply the empirical test.The results of the study show that perceived service business risks,perceived service product risks and perceived financial risks have significant negative influence on users intention to adopt LBS.In addition,whether the users have experience of using the LBS will influence usage intention to some extent.Overall,the results of this study can help mobile agents understand the sources of business risks,so that they can regulate their own behavior,formulate rational policy and eliminate the risks in order to promote the long-term development of LBS.
mobile location services perceived risks usage intention
Hong Peng Rong Lei Chun Zuo Canhua Hu
School of Business Administration, Zhongnan University of Economics and Law, China Hunan Tuowei Information System Corporation Ltd, China
国际会议
The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)
武汉
英文
149-157
2013-05-25（万方平台首次上网日期，不代表论文的发表时间）