A Game Modal for the Pricing of the Gowernments Subsidy in the Green Supply Chain for Home Appliances Industry ih China

摘要：

　　Today green supply chain management (GSCM) has received increasing emphasis,as a kind of modern management mode which takes environmental impact and resource efficiency into a comprehensive consideration within the entire supply chain.In this paper,the governments subsidy in the green supply chain for home appliances industry is studied by constructing a three-player game model among governments,home appliances enterprises and consumers.Through studying the relationships and game status and analyzing the equilibrium of the game model,the paper points out the necessity of creating a governments subsidy,and proposes the principles of the subsidy as well as provides a numerical example.The research results indicate that the governments can improve the enthusiasm and likelihood of enterprises and consumers toparticipate in this model of green supply chain management by creating appropriate subsidy to the enterprises,to the eonsumers and by imposing penalties to those enterprises that do not participate in the green supply chain management.This will promote the implementation of the green supply chain management for the home appliance industry effectively.

关键词： green supply chain governments subsidy home appliance industry three-player game model static games of complete information Nash equilibrium

作者: Ai Xu Zongqing Zhou

作者单位: International Business Faculty, Beijing Normal University(Zhuhai), China College of Hospitality and Tourism Management, Niagara University, USA

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 174-182

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）