The exploration for e-commerce sustainable marketing

摘要：

　　E-commerce marketing plays an important role in the development of e-commerce.However,many e-commerce marketing types are obscure,excessive and exaggerated.If some consumers buy and use inappropriate products or services,the consumers may suffer from greater losses.As a result,these marketing types are not sustainable,and also hinder the development of e-commerce.Research on optimizing and restructuring the e-commerce marketing has important practical significance.The article analyzes and studies existing e-commerce marketing according to the interests of all parties and aim to result in a win-win situation.We introduce the ideas and methods from the Business Process Reengineering (BPR) to optimize and restructure e-commerce marketing.Finally,we discuss the characteristics,content and process of the e-commerce sustainable marketing and give some discussions on its real applications.

关键词： e-commerce marketing win-win

作者: Erhao Zhong Huijuan Yang

作者单位: Neusofl Institute of Information Technology, Nanhai, Foshan, Guangdong, 528225, China

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 258-265

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）