Influence Factors of E-commerce Adoption:An Empirical Research in Special Markets

摘要：

　　Recently,the development of special markets is playing an important role in accelerating Chinese economic evolution.However,Chinese special markets have the characteristics of rapid growth but lower level.This paper first studies the status of Chinese special markets according to the related statistical data,then,based upon E-Commerce adoption in corporations and the features of special markets,this paper mainly discusses three aspects of factors that influence the E-commerce adoption,environment,organization and technology.A questionnaire is designed,through the empirical research of special markets in Jinniu District of Chengdu,we study the influence factors of e-commerce adoption.At last,this paper presents the analysis result.

关键词： special market e-commerce influence factor

作者: Peiji SHAO Liang WU Qian Su Jing YANG

作者单位: School of Management and Economics, Guizhou Normal University, Guiyang, P.R.China;School of Manageme School of Management and Economics, Guizhou Normal University, Guiyang, P.R.China School of Management, Chengdu University of Information Technology, Chengdu, P.R.China School of Management and Economics, University of Electronic Science and Technology of China,Chengdu

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 310-317

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）