A Study on CRM Implementation in Chinese Commercial Banks

摘要：

　　The paper first presents the theory of Customer Relationship Management (CRM) under E-commerce circumstances.It then focuses on the motives and obstructions in implementing CRM in Chinese commercial banks.Further,the paper puts forward a trial solution to these specific problems to be a solving aid to Chinese commercial banks under Customer Relationship Management.

关键词： electronic commerce Customer Relationship Management CRM implementing management

作者: WANG Shu-ying

作者单位: Financial Department, Economics and Management School, Wuhan University, China

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 318-323

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）