The Impact of Trust and Collaboration Pattern on Farmers Learning Willingness and Enterprises Knowledge Transfer Intension:Evidence of China

摘要：

　　The purpose of this paper is to explore the impact of trust and collaboration pattern on the learning willingness of the farmers and the enterprises knowledge transfer intension.The survey and literature research methodology are employed.176 valid questionnaires were collected and OLS regression analysis is applied to answer whether trust and collaboration pattern have an impact on the learning willingness of the farmers and the enterprises knowledge transfer intension.The results indicate that the trust between the farmers and enterprise affects the lerning willingness of the farmers and the enterprises knowledge transfer intension positively.The collaboration pattern affects the enterprises knowledge transfer intension significantly.The fighter the cooperation between the farmers and enterprise,the stronger the enterprises knowledge transfers intension is.The farmers learning willingness has no significant difference under different collaboration patterns.

关键词： Knowledge Transfer Trust Collaboration Pattern Agricultural Leading Enterprise

作者: Yanan Ma Lijuan Zhuang

作者单位: College of Economics and Management, South China Agriculture University

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 369-378

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）