Roles of community commitment and community atmosphere:an empirical-study of online community success
Online communities have become quite popular,and both practitioners and researchers have focused on the determinants of and the evaluation of online community success.The success of online community is not only embodied in the usage but also on the members intention to stick with the community over time.Based on the updated DeLone and McLeans IS Success Model,and incorporating the theory of organization commitment,we propose a research model to investigate the key factors that lead to online community success.In our model,we depict the roles of community commitment and community atmosphere.On the basis of the existed scales,we develop an instrument and design a questionnaire.We conduct a survey and collect 273 answered responses in Xian.We use AMOS7.0 to make an analysis of the collected data.Our result indicates that continuance and affective community commitment have prominent influences on members usage behavior;,but system quality,information quality,and community atmosphere do not affect the three components of community commitment simultaneously.System quality and information quality help to increase members continuance community commitment,and information quality and community atmosphere have a significant effect on affeetive commitment.This study may enrich the understanding of online community success by considering the roles of community commitment and their relationship with members usage.
online community success community commitment community atmosphere system quality information quality
Lili Liu Rong Du
School of Economics and Management, Xidian University, Xian, China
国际会议
The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)
武汉
英文
454-464
2013-05-25（万方平台首次上网日期，不代表论文的发表时间）